PwC

Driving Innovation: Naming and Branding PwC’s Digital Product Suite

PwC has been investing significantly in digital-first, value-added services that extend beyond their traditional offerings of audit, compliance, and risk management. This shift is driven by client demand for digital transformation, the need for diversified revenue streams, evolving market dynamics, regulatory pressures, and a growing reliance on data-driven decision-making. To bring several new digital products to market, PwC sought names and branding aligned with their parent brand and a strategy to attract potential clients.

Boyle Design was engaged to craft unique names for these digital products and produce top-of-funnel sales videos designed to drive prospects to demo the offerings.

Distinctive Naming, Seamless Branding: Bringing PwC’s Products to Market

Developing names for PwC’s digital products required a deep understanding of the company’s voice, naming standards, and competitive landscape. Through collaborative sessions with key stakeholders and software engineers, we facilitated an iterative naming process. This approach combined linguistic creativity with strategic positioning, resulting in distinctive product names under the PwC Ventures umbrella that stood out in the competitive landscape of the Big 4 accounting firms.

In addition to naming, we developed two 90-second sales videos to launch the products. These videos served as top-of-funnel introductions, crafted to engage potential clients and drive interest. Leveraging PwC’s global brand guidelines and visual identity, we created content and a visual narrative that was fresh yet consistent with the parent brand, ensuring seamless integration and maximum impact.

This cohesive approach helped PwC to position their digital products effectively in the market and attract new business opportunities.