Fast+Epp
Aligning a Global Engineering Leader With Its Future Ambition
Fast + Epp is celebrated for its innovative and sustainable designs, and cutting-edge engineering practices. To amplify its global influence and strengthen its position as an industry leader, Fast + Epp’s brand needed to express the same clarity, confidence and inventiveness that distinguishes its engineering.
Boyle Design partnered with the firm to evolve its identity and create a cohesive system for presenting its work, communicating its expertise and sharing its ideas.
The brand system connected Fast + Epp’s built work, technical expertise and culture of experimentation through a consistent design language across all its channels and applications. The website showcased the firm’s contribution to ambitious architecture, and a distinct identity for Concept Lab brought its research and development arm into focus. Together, these expressions strengthened a unified brand, with the flexibility to support new ideas and initiatives as the firm evolved.
A Design Language for an Architectural Audience
We approached the website with the same balance of clarity and invention that characterized Fast + Epp’s work. Open layouts gave project photography room to communicate, while disciplined typography and a selective use of colour established hierarchy and guided attention.
For architects, the design needed to convey both creative possibility and technical credibility. We paired a restrained visual system with direct language, bringing the firm’s engineering contribution into focus and helping prospective collaborators understand the thinking behind the finished structures.
In addition to the website, we developed the visual identity for Concept Lab, Fast + Epp’s research and development initiative. Concept Lab embodies the firm’s legacy of innovation by focusing on advancing structural design, exploring new construction methods, and driving architectural imagination. The identity seamlessly integrated with Fast + Epp’s brand, underscoring its dedication to forward-thinking solutions.
To embody the firm’s modest yet visionary values, we exercised deliberate restraint in applying the brand’s colors. These colors are integral and strategically deployed elements of the Fast + Epp brand, serving as distinctive visual touchpoints. The thoughtful approach is evident across the brand mark, marketing materials, and most notably, the website—one of its primary brand expressions.
The Successes of the Digital-First Strategy
The digital transformation has delivered powerful results. The new website provides a robust platform to showcase the firm’s groundbreaking projects and innovative solutions. Fast + Epp has also experienced increased brand recall and recognition within its industry. And the improved digital presence has enabled the firm to expand into new international markets, positioning it as a trusted global leader in structural engineering.
The Fast + Epp Brand in Practice
Fast + Epp’s visual identity was extended across collateral, business development materials, project publications and selected signage, creating a consistent presence wherever clients and collaborators encountered the firm.
A distinctive print series paired architectural photography with technical detail and carefully structured layouts, revealing the relationship between design ambition and engineering resolution. Across these applications, the system adapted to different purposes while maintaining the clarity and character of the Fast + Epp brand.
fastepp.com
Boyle Design has been involved with our firm for many years and brought in-depth brand knowledge to our website rebuild project. Their insightfulness into our firm, our values, and our digital marketing goals made for a wonderful design process and a site that we’re very proud of. I highly recommend Boyle Design and its team for clean and thoughtful digital design.
Robert Jackson
Principal