Fast+Epp
Engineering Innovation: Redefining Fast + Epp’s Digital Identity and Brand Collateral
Fast + Epp is a globally recognized structural engineering firm celebrated for its innovative and sustainable designs, and cutting-edge engineering practices. To amplify its global influence and strengthen its position as an industry leader, Fast + Epp required a comprehensive redesign of its digital presence and a new, digital-first marketing strategy.
Boyle Design, a long-term partner of the firm, was entrusted to lead this transformation. The project included the development of a visually rich new website and a digital identity for the firm’s research and development hub, Concept Lab.
Designing a Solution for a Visionary Team with Global Aspirations
We crafted a visually compelling website to showcase Fast + Epp’s innovative services and award-winning projects. The website design reflected the firm’s core values—creativity, technical expertise, and a commitment to creating beautiful and buildable structures.
To resonate with Fast + Epp’s target audience of architects, the website embraced a minimalist, open aesthetic while incorporating attention to detail and strategic use of color and language. The result is a digital presence that not only advances the firm’s brand but also demonstrates a visual sensibility aligned with its audience’s expectations.
In addition to the website, we developed the visual identity for Concept Lab, Fast + Epp’s research and development initiative. Concept Lab embodies the firm’s legacy of innovation by focusing on advancing structural design, exploring new construction methods, and driving architectural imagination. The identity seamlessly integrated with Fast + Epp’s brand, underscoring its dedication to forward-thinking solutions.
To embody the firm’s modest yet visionary values, we exercised deliberate restraint in applying the brand’s colors. These colors are integral and strategically deployed elements of the Fast + Epp brand, serving as distinctive visual touchpoints. The thoughtful approach is evident across the brand mark, marketing materials, and most notably, the website—one of its primary brand expressions.
The Successes of the Digital-First Strategy
The digital transformation has delivered powerful results. The new website provides a robust platform to showcase the firm’s groundbreaking projects and innovative solutions. Fast + Epp has also experienced increased brand recall and recognition within its industry. And the improved digital presence has enabled the firm to expand into new international markets, positioning it as a trusted global leader in structural engineering.
Designing the Story of Fast + Epp: Brand Collateral and Print Marketing Reimagined
As part of the new web presence, we updated Fast + Epp’s brand collateral to reflect its innovative and sustainable ethos. This included reimagining print materials with a clean, modern aesthetic that aligned with the minimalist visual identity.
We also designed a unique print series that artfully showcased the firm’s most spectacular projects, combining stunning architectural photography, precise technical details, and bespoke layouts to emphasize Fast + Epp’s creativity and engineering excellence. This print series became a signature piece, reinforcing the firm’s reputation as a global leader in the structural engineering field.
fastepp.com
Dennis has been involved with our firm for many years and brought in-depth brand knowledge to our website rebuild project. His insightfulness into our firm, our values, and our digital marketing goals made for a wonderful design process and a site that we’re very proud of. I highly recommend Boyle Design and its team for clean and thoughtful digital design.
Robert Jackson
Principal